UPix social photography app launch for iPhone

DDD Group plc announces that the UPix™ social photography app is now available for the iPhone®, iPod touch® and iPad in the Apple® App Store®.

UPix simplifies and improves the process of creating the ideal selfie by allowing the user to capture the optimal shot of the background scene with the rear-facing camera and then overlaying their selfie image in the best position which is separately captured with the user or front-facing camera. UPix uses the company’s latest background replacement technologies to automatically remove the background from the image taken with the front facing camera so that only the user’s head and shoulders remain for integration with the background scene.

The UPix app includes intuitive touch screen controls allowing the user to position and resize their head and shoulder image in the best position in front of the background scene providing the ultimate in selfie composition. To accommodate differences in lighting between the rear and front facing cameras, UPix includes the ability to adjust the colour and contrast of the two images for a natural looking picture. The app also allows the user to save their favourite headshots for re-use on future selfies.

UPix makes selfies interactive, allowing friends to add themselves into the original selfie and share it on. The interactive selfies, or “groupies”, are created by downloading and using the original selfie as the UPix background and using UPix to add a second person’s head and shoulder selfie into the original picture before saving it and re-sharing it. The UPix app allows others to become part of the groupie at any time and from anywhere in the world.

UPix also enables the creation of virtual selfies, where fans can create and share selfies with their favorite musicians, actors and sports stars. With the continual growth in the use of social media with television shows and films, this creates a closer bond between the stars and their fans all over the world.

With Google estimating that more than 93 million selfies are created and shared every day, UPix is already available to a global audience of well over one billion Android mobile device owners. The UPix app is currently compatible with iOS 8.0 and later, representing over 95% of the devices serviced by the App Store.

UPix is now available as a free download from the Apple App Store and the Google Play store. An in-app purchase of $0.99 allows the UPix watermark to be removed from selfies created with the app.

More information on the UPix app is available at UPixapp.com.

Chris Yewdall, Chief Executive of DDD, said:

Since launching the beta release of UPix in late February, we have continued to update and improve the app, adding more features in response to feedback from our users. The app is now available to the sizeable installed base of iOS and Android mobile phone and tablet users.

We are also encouraged by the positive response we are receiving to the innovative app from handset manufacturers and we are already engaged in negotiations to introduce the UPix app into brand specific app stores which we expect will expand the reach of the UPix app beyond the Google and Apple app stores.